Guide to Automotive Social Media
The way of communicating today has greatly changed. When the internet was introduced in our lives, social media has become a great part of human communication. The use of social media has grown considerably to all industries including the automotive industry.
In order to sell more cars and gain more profits, auto dealerships today use social media as their marketing strategy. Since businesses find social media sites helpful, including the popular ones like facebook, twitter, instagram, and YouTube, it is important that they have their own social media accounts. Social media sites have made many businesses accessible to people and so you can use these sites to advertise your brand and communicate with potential customers. It also benefits your business by the feedback you get from your customers. The negative things that customers are saying about your company can easily be corrected and clarified.
Automotive social media is now being used by many popular brands. They spend a lot of their marketing dollars on digital and social media. These popular brands use videos, tweet messages and social networking impressions for their social media campaigns.
This has resulted in a lot of YouTube views, twitter impressions and many customers have asked to be kept up to date. So today, almost all auto brands and auto dealerships have their own social media campaigns for the product advertising.
Twitter tweets are useful in making announcements, advertisements, trivia. sales and discounts for your customers. Popular brands are now using twitter and other social media to promote their new brands. Some companies have even started social media competitions to promote and publicize their new car models which is also the competition prize. The only thing the company required was to write a tweet about the brand using the correct hashtage in order to join the competition and the more tweets, the more chances of wining the brand new car. With this strategy the company has made good use of social media to attract many customers.
You can build your own local community fan page in facebook and if you get enough likes then you will be known to more customers. By posting ads and photos many people will notice and be interested in your ads and promotions.
another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. In YouTube, posting videos is free and a lot better way to advertise compared to TV and radio advertising. You can also use Instagram for free and here the photos of your latest car models can be posted for customers and interested people can see and like.